Podcasts can serve a variety of purposes, so the important thing is to be clear about goals before starting production.
New Media BC is an industry association for new media professionals. Their goal with this podcast was to extend the organization’s brand, and at the same time, get people excited about the kind of keynote speakers they attract at their annual conference.
So, in this case, I produced a mini ‘show’ for them, covering a variety of topics meant to highlight NMBC’s personality, its position in the industry, and the kind of guest speakers who’d be at the annual VidFest conference (now called Vancouver Digital Week)
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