audio | Robert Ouimet

Podcasting

We love to create audio and video productions for our clients because they are such an effective way of getting your message across.

We produce all our online content at broadcast quality so that you get the most out of your production investment. Some of our clients choose to add video or audio highlights to client packages or as part of company presentations.

Online, podcasts have a tremendous return on investment. Unlike traditional forms of marketing, podcast traffic continues to grows over time.

We provide end-to-end production and can also provide serving options to make the addition of audio and video to your web site as painless as possible.

Click here to hear recent podcasts produced by Robert Ouimet

Podcast Return on Investment

Podcasts provide a very attractive return on investment. The chart below shows their usage statistics from one of our clients’ podcast series.

We’ve found this pattern repeating with almost every podcast series we’ve created – as more people discover the podcasts, they tell their friends, and the usage continue to grow over time.

click image for a larger version

What does this mean for your business or organization ?

Creating professional and compelling audio or video brings long-lasting results. It adds another level of engagement – visitors can listen and view your podcasts on your web site, as well as on their portable devices. We know that over time, their usage actually increases – and because of this so-called ‘long tail effect’ , your message goes further, and lasts longer.

We can work with you in whatever manner suits your needs, but most of our clients use our end-to-end services, where we take care of all the aspects of podcast production and distribution. We can create iTunes specific ‘enhanced’ podcasts as well as video casts designed for distribution via iTunes, YouTube and other video sharing sites.

We use only the best audio equipment to record our podcasts and record on-location or in-studio. We also specialize in conference podcasting.

Want to know more ? Email info@robertouimet.com for a free consultation and pricing.

Citizens Bank Hockey Stars

HockeyStars.com launched earlier this week. It’s a fun tool for anyone playing hockey and I was fortunate enough to help with a small bit of the site.

I recorded and produced the audio you hear in the flash movies – there are more of them once you’ve registered.

It was loads of fun to work on. Hanging out at the rink all day reminded me of when I was a kid and spending the day at the DMCC arena in Dauphin.

Here’s what the site is about:

HockeyStars is devoted to the real stars of the game. It’s a free online community for amateur hockey players, coaches, parents and volunteers.

It’s where players come to connect with their teams and others in the community, and where managers and coaches can use online management tools to make team communication and operations easier. HockeyStars makes it easy to share game schedules, statistics, photos, videos and messages with teammates, family and fans.

HockeyStars is powered by Citizens Bank of Canada, a national online bank backed by the ethical grounding that comes from being part of the Vancity Group. Formed in 1997, we have a strong focus on corporate social responsibility and are the only bank in Canada with a clear ethical policy.

What does banking have to do with hockey? Well, some banks open new branches to serve the community around them. We’re opening online branches—small, online communities built around a common interest, like hockey. Through HockeyStars we hope to give back to the community while helping to raise a generation of young savers.