As a consultant, I prepare a lot of documents for clients. Actually, even before they become clients, I find myself preparing and printing documents as part of whole process of determining whether we’ll work together.
Despite the fact that everything is prepared digitally, and often sent digitally, printing hard copy just hasn’t gone away. Even if I send only a digital copy, inevitably a copy is printed. It’s not just habit – most people find it easier to review and mark-up hard copy in advance of a meeting.
I do use recycled paper in my printer, and when ever feasible I print double sided – but I came across an idea that makes perfect sense, and one I’m going to start using right way.
It’s a font created in Holland that uses less ink.
It’s called the Ecofont, and it maintains readability, but because the characters aren’t ‘solid’, it uses less ink when printing.
Here’s the info from the folks who created it – a Dutch ad agency…
The prints we make for our ‘daily use’ not only use paper, but also ink. According to SPRANQ creative communications (Utrecht, The Netherlands) your ink cartridges could last longer. SPRANQ has therefore developed a new font: the Ecofont.
“After Dutch holey cheese, there now is a Dutch font with holes as well.”
Appealing ideas are often simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink. Free to download, free to use.
One of my great frustrations is that I’m still printing loads of documents that end up going into recycling. So, I’m going to start using the Ecofont in my printed documents starting today.
Interestingly, on the screen at least, the cut-out dots don’t really show up until you get to a fairly big size – around 24 px and up.
I think, just to help spread the word, I’ll add a “made with the ecofont” in the footer.
